Now you might be thinking, in order for it to be the aha moment does it really need to happen within a certain timeframe? What if the same goal is achieved outside of that timeframe? And, the timeframe in which that goal is achieved ie.Progress towards the user’s goal of using their product ie.So we’ve already looked at the example for Facebook above, where they defined their aha moment using 2 parameters which represent – For a consumer product like Facebook getting to the “aha moment” within a reasonable timeframe, is even more important than for b2b products which might be sold in a more hands-on way. Facebook defined their aha moment as being – when a user gets to 7 friends in 10 days. Example of an “aha moment”Īs an example, the first time I heard about the aha moment was watching a talk by Chamath Palihapitiya on Facebook’s growth team. Because you can’t be there to hand-hold and convince the user of the value of your product, the product needs to show the user it’s value before they lose interest. Right from the beginning when a user discovers you, to sign up, to experiencing the product through to purchase. Being product-led means that your product is self service.
Retaining users is especially important when you are take a product-led approach to building your business. This is because you may only have limited time to retain a user before they give up on your product and move on. This is to ensure you retain the users who sign up to your product. Generally speaking your goal as a founder or product manager is to get to the aha moment as fast as possible. They will literally be thinking/saying “aha, i get how this works”. In software, the Aha moment is the moment when a user understands the value of your product and what it can do for them.
Let’s discuss what the Aha moment is, how you should approach defining it and how it relates to measuring Product/Market fit with the PMF survey.
Today the “Aha moment” has become a crucial part of Startups and Product managers who are bringing new products to market.
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